Both are an essential part of digital marketing, but they both work differently. SEO is the process of getting organic traffic without spending any money, whereas PPC is known as Pay-Per-Click, and it is a process of getting quick and relevant results. In this, you have to pay the advertising platform the amount of money on a per-click basis. PPC is useful for eCommerce websites.

Excellent question, and it is frequently asked. Keyword research is the process of determining what the users search for on Google and other search engines. You must place those keywords in your content to show up as results for those queries that most people explore. For example, you have a t-shirt business in Delhi, and you found that “T-shirt in Delhi” has high search volume and lower competition than “T-shirt in Delhi for Men,” in this case the content on your website should have “T-shirt in Delhi” as the primarily focused keyword.

HTTPS is a more secure form of HTTP, and most of the users prefer to visit a fully secured website. HTTPS is faster when compared with HTTP, which can affect the click-through rate. It will also impact your website ranking.

Backlinks are essential in SEO as it helps to build the website’s domain and page authorities, which will help to rank the site organically. Backlinks occur when a website with high-authority mentions a website and links back to it. They are also known as incoming or inbound links.

DA or Domain Authority is a score of search engine ranking that shows how well a website will rank on the Google SERPs. Domain authority is also known as an extension of link equity. The amount of clout a link transfers from one page to another is known as Link Equity.

Link building is an essential SEO strategy through which an SEO acquires links to boost a page’s link equity and ranking. There are two types of link building: Internal and External Link building, and they both can help increase the page authority.

Google cares alot about user experience, and you should optimize your website in such a way that users find it useful and return to it in the future. It is about making it clear to Google that you exist and you are better than your competitors. The titles of your pages should remain under 60 characters, the meta description under 165 characters, and you should be using one H1 header to identify the content, and keeping the page focused on one topic or keyword.

Digi-Markets helps you achieve goals. We are using new tools and technologies which are required to accomplish valuable results.

It depends on what is your purpose is for using social media platforms. There are different types of social media platforms, and all of them are used for various purposes. For example, Facebook and Instagram are the most popular platforms among users and businesses, and if you have a product-based business, Twitter is used for public interactions. Pinterest is used to upload compelling images, and LinkedIn is a job searching platform.

We, at Digi-Markets, use Hootsuite, Buffer, and a few more tools. Using these tools, you will be able to maintain a strong social media presence, and they would allow you to schedule hundreds of posts at once. These tools also secure all your passwords, profiles, and login information. Buffer allows you to add a maximum of 25 members from your team and work together.

There can be many reasons, and one of them, maybe they are not using the right platform for their business. They are unable to identify their targeted audience, and they fail to deliver high-quality content. But, as we are a reputed social media marketing company in Noida, our experts are specialized in providing high-quality content consistently.

Keeping an eye on your competitors will help you a lot. Check which type of content they are posting and on which platform the audience is more engaging. Accordingly, set your goals, create effective strategies, and start working on it.

Social media is known as the best platform to increase traffic, and you do it by delivering high-quality content, using trendy hashtags, be consistent, measure your results, use the right title, description, and pictures, and create effective social media strategies.

Social media success can be achieved in different ways, and it depends on the goal of the campaign. In terms of getting more conversions, the success rate can be determined by identifying the number of online leads, purchase, content downloads, registration for webinars, etc. If you would like to get engagement and get awareness, it is about how many people have liked your post and commented on it and how many people have seen your post. If you want relevant traffic on your website, the click you get to the site is the success factor..

We have an in-house team of experienced professionals who use the best time-saving tools and software, which can give us valuable results. Our strategies include:

One thing you should note that CTR and Quality Score will be low on these terms, but if you want to outrank your competitors, it can be a good fit. You should start focusing on your remarketing lists, which refers to targeting those users who have previously visited your website. It is the best opportunity to get more sales by offering the best deals, discounted prices, and USPs before losing the customer. Try to avoid using dynamic keyword insertion in your ad campaigns; otherwise, you will violate the trademark policies.

Search engines like Google and Bing look for strong quality scores, ad relevance, landing page, and ad engagement. Your CTR can be increased if you write effective ads, put only relevant keywords in an ad group, and make sure that the ad has the keywords you are bidding on, and ensure that the user will get the relevant information for what they are looking for. Sending users to an irrelevant page can increase your website’s bounce rate.

PPC ads consist of Headline, Description, Display URL, and Destination URL. It is essential to understand the difference between the display URL and destination URL. The display URL is what a user will see, and it is different from the destination URL. Remember that this distinction as destination URLs leads to specific landing pages, and it has more characters than a display URL.

PPC ads are much useful if you want quick and relevant results and traffic on your website. Other methods, like SEO and Content marketing, are time-consuming, and there is no way to measure them. With the help of PPC ads, you can measure your success using several critical metrics throughout a PPC campaign. You will also have access to campaign statistics, which will give you complete insights into how well your ad campaign performs.

Always remember that if you are optimizing your keywords, your competition is also doing so. An increase in the aggressiveness from just one of your competitors could result in significantly higher CPC’s. Also, you need to focus on ad relevance and landing page relevance, which increases the quality score.

It is a good practice, and the searchers may find you rather than your competitors. Branded clicks are cheap and worth the few pennies to ensure that your competitors are not stealing your customers.

As the best PPC advertising company in India, we understand that as a business owner, you want some traffic on your website, which will help you to drive more conversions. Our pay-per-click services include:

Our PPC experts are well-experienced, and they will evaluate, design, and implement the best-paid marketing strategies. We will create effective campaigns that will boost your advertisements on various search engines, catering to your targeted audience. Our in-house team is the backbone of the company, and they are the ones behind our success.

It depends on your goals. Many businesses have their vision and goals; for example, somebody wants to increase their customer base, whereas some companies want to build their online presence. Content marketing can result in brand awareness, higher engagement rate, lead generation, search visibility, ROI, and customer retention. With the help of content marketing, you can expect an increase in your traffic from search and social, and you can get more likes and shares on social media and other platforms. You can turn your customers into leads, and invest in the right platform for a satisfactory ROI.

Content Analysis is vital to determine whether your content marketing strategies are adequate for your business or not. While analyzing your content, you should consider many factors, including its format, SEO, relevance, branding, usefulness, tone, delivery channels, etc. The best content is a combination of importance to your target audience and the quality of your content.

It depends on your business type. Several content formats include videos, infographics, memes, presentations, articles, podcasts, webinars, interviews, and e-books. You need to identify which type of content your target audience finds more engaging and accordingly deliver that content with high-quality.

One of the main reasons is not being consistent with your content strategies. Also, creating short-form content, failure to deliver excellent results are some of the reasons for the failure of content marketing efforts. To get good results, you need to create content based on your keyword research, create compelling content that attracts the users, cross-link your content, and target authoritative industry blogs for guest-posting.

If you have a small business, delivering a high-quality piece of content once in a month would be enough in the beginning. If you have a team of content creators, you can add more images, videos, and infographics to reach your target audience in different ways.

To write and edit articles or blogs, we use Grammarly and conduct keyword and topic research. We usually use Moz, SEMRush, and Google Keyword Planner to find what people are searching for on search engines. When it comes to an infographic or image, our experts use Adobe CC suite for best quality content creation.

An infographic is an image that is used to represent data in an engaging layout. It is used to understand the complex information in an effective manner.

It depends on your website if it is responsive. The infographic will be adjusted to fit on the screen if it is appropriately optimized. The infographic on your website will be displayed in a small size format if it is not responsive.

Articles with at least one image get 95% more views than a blog without any. We suggest you use one image after 350 words and use them throughout your article to upload it where it makes sense.

We have an in-house team of experienced content creators, and they are aware of all the latest tools and technologies necessary to get valuable results. Hiring us as your content marketing company in Noida will be a significant saving for you. We offer all our services at a low price. We test our content services accurately before delivering it to our clients, and we ensure that it is of high-quality and 100% plagiarism-free. We continuously work on creating effective strategies that help our clients to achieve their goals and vision. We also provide you with monthly reports, which give you complete insights into our operations and what we work on regularly.

A responsive website means that it automatically adapts itself according to the size of the device on which it is being accessed by the end user. It means that it should be easy to read and navigate whether you are accessing it on a mobile device, a desktop, or a tablet.

You should optimize your website and make it mobile-friendly because more than 90% of online traffic comes from mobile. When a visitor finds out that your website is not correctly optimized, the user will return, and hence it will increase your website’s bounce rate, and you will miss out on a lot of opportunities.

You need a web server to make your website live on the internet. It’s like you want to build a house (site), and you need a piece of land (web hosting) to make your house.

It usually takes 1-4 weeks, depending on the design which clients require. The development phase requires additional 1-6 weeks, depending on the pages and the functionality.

We are specialized in HTML, XHTML, CSS, PHP, Flash, JavaScript, Wordpress, and others. Our team of experts is highly experienced in using these languages and web development tools.

Yes! Your website will be fully optimized for SEO, and our experts will work on On-page and Off-page SEO if you take our SEO services. This would include improving the meta tags, description, improving the loading page speed, page relevancy, mobile-friendliness, and more. We also include SEO Audits in all of our client’s website projects for no extra charge.

We recommend our clients to choose the platform depending on their nature of business and the business expectations from the website.

In the past, we have created effective website designs for our clients worldwide. We start our work by understanding you and your business. It is a challenging process of discovery that needs patience, experience, and communication.

The client’s feedback is also essential, and we make changes according to their requirements. We offer web development, web designing, digital marketing, and web hosting at reasonable rates. Our in-house team can use new technologies to meet a wide array of demands. Get in touch with us today!