Boost Your Online Presence with Effective Content Marketing and SEO

In this digital age, having a robust online presence is crucial. It is, as more than half of the world population is online and more and more businesses are being online with each passing day. And when it comes to boosting online presence, businesses look for digital marketing strategies or channels. Content marketing and SEO are two of them. As an owner of a startup business, your mind could have several questions such as how SEO and content marketing can help you boost your online presence. Before getting an answer to this question and a combined strategy, you should know what they are?

What Is Content Marketing?

Content marketing is a set of techniques, principles, or methods that help you make your content stand apart from others. It relates to proper creation of content as per the demands of your target audience and distribution of the created content. Further, it is the practice of letting your content help your target audience make a wise decision about a product or service purchase. With it, you can attain your business goals and objectives. For better results, you should use maximum forms of content that are as follows:

• Blogs 

• Images

• Videos 

• Infographics 

• Podcasts 

• eBooks 

• Whitepapers 

• Webinars

• And allied others 

What Is SEO?

SEO or search engine optimization is synonymous with each other as the first one the abbreviated or shortened form of the later one. It is a set of practices or approaches that marketers use to improve the visibility and ranking of your business website or product in SERPs (search engine result pages). Usually, SEO is of three types:

• On-Page SEO 

• Off-Page SEO

• Technical SEO  

Based on the techniques applied, marketers categorize SEO as White Hat SEO (as per the guidelines of search engines, mainly Google), Black Hat SEO (just opposite Google’s guidelines to drive instant traffic), and Grey Hat SEO (a combination of both techniques).

Is Content Marketing A Part Of SEO?

In general, content marketing is not a part of SEO. Content marketing and SEO are two different marketing channels used to optimize a business presence on the internet and increase its visibility and ranking. They have some similarities in terms of advantages or benefits, but they are different in their approaches.

Marketers optimize websites or web pages as per the set rules of specific search engines and their algorithms in SEO. On the other hand, marketers optimize content according to your users' needs, interactions, and reactions in content marketing. 

How Can Content Marketing and SEO Come Together?

After knowing what content marketing and SEO are and what differences they have, you would be eager to know how they can come together. In the optimization of your business website for search engines such as Google, you need content. Your content (texts, images, etc.) gets too mechanical and lacks human contact in your attempt to improve your online presence, drive traffic, or rank higher. 

In the contemporary world, search engines algorithms are smarter and more intelligent than they have been. With each passing day, they are getting better and smarter. These algorithms can clearly state that your content is or is not valuable for your users. You need to make your content (written texts, images, videos, etc.) valuable to users so that they can stay visiting your website or web pages. Here, content marketing can help you. With the right content marketing strategies, you can easily create, publish, and distribute the right content at the right time in the right way. 

Effective Content Marketing and SEO Strategies for Robust Online Presence 

You need strategies whether you use content marketing or SEO to optimize your online presence and improve visibility and ranking. Having combined strategies for both content marketing and SEO will be highly beneficial for your business. Here are some practical SEO(Search Engine Optimization) and content marketing strategies that you can follow while optimizing your business for search engines:

• Make your content readable and scannable. For it, you need to maintain a variety in your texts, keep your sentences short to medium, use active voice for maximum times, and avoid complex words. Further, you should keep your content informative and listicles 

• Use maximum types of content such as blogs, articles, guest posts, images, infographics, eBooks, podcasts, and webinars

• Value link buildings. You should try to have more and more quality internal as well as external links 

• Have a sound idea about your audience and relevant keywords. With different tools, you can conduct an in-depth study of keywords and make a list of suitable keywords to work on 

• Create valuable content and optimize it around your selected keywords 

With time and constant effort, you can get what you expect from your website optimization to search engines. You will see a significant rise in your visibility & ranking on search engines, audience engagement, web traffic, sales, and revenue.

What Should You Do?

Some of you, business owners, may not have practical knowledge of content marketing and SEO, time to do it yourself, or an in-house digital marketing team. If it is with you, get in touch with us through a phone call or email. And at Digi-Markets, we are always ready to help business owners like you increase their online presence with customized digital marketing plans or solutions.